“Oh, that’s a lot of ice cream.”
“My kid will never eat all that.”
“Can you put smaller scoops in the next one?”
These are a few of the statements we hear almost every night after customers receive their order. Our ice cream is served two ways: in a cup or in a miniature batting helmet. When customers order, I tell them that the cup holds two scoops while the helmet holds three. They are also told the ice cream will sit higher than the top of either container.
They’re still surprised when they see the final product.
After the initial shock wears off, things can get complicated. More often than not, the customer will decide that it is too much ice cream. While I never knew there was such a thing, this turns into us being asked to take some of the ice cream back. This is when it gets interesting.
The one thing most people don’t understand is that once we serve the ice cream, we can’t put some of it back in the freezer. Instead, we have to throw it away. While this doesn’t happen very often during the season, it’s still frustrating because that ice cream could have gone to another customer.
The second most common reaction is to ask for another cup to put some of the excess ice cream in. This would be the best solution to the problem except for one tiny detail. All of the cups are inventoried before and after each game and those numbers are matched with the totals in the register. As a result, we have to charge for any soda or ice cream cup that we hand out. Most of our customers are understanding when we explain this, but every now and then we get the occasional grumbler who will ask two or three times before leaving.
The worst reaction to the amount of ice cream is the “order change.”
An “order change” is when a customer decides after they have been served that they want something different. This reaction typically comes after a customer who ordered a helmet receives said helmet and realizes how much ice cream is actually in three scoops. When a customer decides they want to change their order, a few things must take place. First, we have to take back the ice cream they were already given and mark it down as a waste. Second, the order has to be reversed in the register and the new order has to be rung up. In most instances, the customer receives money back because the smaller item costs less. The other issue we have when customers change their minds is when we have a line of people waiting to order, and we then have to go back and remake an order that was already completed.
The one thing we don’t understand is that people don’t typically go into an ice cream shop and complain about the amount of ice cream they are receiving. Also, people don’t seem to understand that when it is 95 degrees outside, the ice cream is going to melt quickly. If you want to get your child ice cream, but are worried about them having too much simply order the smaller size. We are more than willing to make your servings smaller if you simply ask when ordering; just be aware that the price will remain the same even if you ask for less ice cream.
If there is one thing that we have taken away from these types of experiences, it is to make sure that a customer is absolutely sure they want what they are ordering before serving them. This will make it easier for both them and us and will save us time and merchandise in the end.